Archive for March 5th, 2006

From Debt to Stability to Freedom

If you’re in debt, we want to help you get out. If you’re already out, we want to help you save and invest. Our goal is that everyone should be free of consumer debt and be saving, or especially investing, a portion of their income each paycheck.

Get-rich-quick schemes are everywhere, but they haven’t prevented us from reaching an all time high in consumer debt and personal bankruptcies. While every retailer, car dealer, and credit card company makes it easy to get into debt, no one has made it easy to manage or get out of. We want to fix that.

Getting out of debt is the baseline. Once you’re living within your means (outgo < income) and have paid off all your debts, you’ll need to plan for your future. That includes both “rainy day” emergency funds and your formal retirement. Expect that you are the only person who will be responsible for your retirement. You’ll need to set aside savings now to get there.

But then for some, retiring comfortably at 65 isn’t ambitious enough. Many people want financial independence and the resulting freedom, and they want it soon. That’s unlikely to happen from savings alone. To really become financially free, you’ll need to make calculated risks, whether by investing in yourself (entrepreneurship) or by investing in other avenues you’ve studied out.

Like other aspects of life, we can learn to be masters of our finances and free ourselves from them. Then we’ll have time and energy for more important things.

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